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Love this, so useful. That part about the upsell 1, 2 and 3 I found super insightful. Got me thinking about my own funnels now. Also front-end and backend products are interesting. Could you do a guide on those at some point? I'm often unsure of the difference, or like what is a 'good' front-end product.

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Glad you found it useful! For these posts I’m just picking a topic that I’m actively working on and riffing for at least an hour. Whenever I listen to someone like that I pick up on something, even if that person wasn’t trying to say anything impactful. Thanks for the suggestion. I can definitely write about those topics next.

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